Weaving Machinery

Problem

Weaving machinery faced numerous challenges with an outdated, unintuitive user interface and a subpar user experienceon their website. Machinery lacked contact options, hindering potential customer engagement. The primary objective was to boost enquiries and improve user interaction.

Solution

Through meticulous research, we analysed competitors and mapped out diverse user journeys. Employing low-fi wireframes, we tested various journeys and restructured the information architecture for a more logical flow. Clear visual hierarchy and intuitive navigation were implemented, enhancing the overall user experience.

Results

A new sleek website was created which transformed the user experience dramatically.

The new interface not only addressed the usability issues but also streamlined the communication process. As a result, the company experienced a substantial surge in enquiries, indicating a significant improvement in customer engagement.